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Podcast: Abstract Essay
Episode: Abstract Essay, in its sixth season, features Sheila Butler as the guest, joining host Daniel Lucas to discuss how she leverages her expertise in branding, customer loyalty, and marketing strategy to help organizations strengthen their identity and build lasting relationships with their audiences. In this episode, she shares how treating branding and loyalty as strategic “superpowers” can transform the way businesses connect with customers, create trust, and achieve sustainable growth in competitive markets.
Description: Sheila ButlerFounder & Chief Marketing Officer using my superpowers of branding, loyalty & marketing strategy for clients. Will work for bourbon.Sheila is a Chief Marketing Officer (CMO) with 25+ years experience in brand development & transformation, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and integrated marketing across B2C & B2B at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank.From tech start-ups to Fortune 100 companies in hospitality and financial services industries, Sheila has a demonstrated ability to lead marketing organizations, acquire new customers, deepen customer engagement, evolve brands...