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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Why Buyers Don't Trust Salespeople - And What CEOs Can Do About It with Andy Hough
Description: Â
If you run a business with a sales team, this episode will make you uncomfortable. That's the point.
Marcus Cauchi and Andy Hough have a no-holds-barred conversation about why sales has become distrusted, what's causing it, and what founders and CEOs can actually do to fix it.
Andy has spent decades in the field, from Lloyds and Barclays to 16 years at EMC (now Dell), and has since sat through hundreds of hours of sales meetings as a researcher. He knows where the bodies are buried.
What we cover in this episode: