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Podcast: Startup To Scale
Episode: 256. How to Turn Affiliate and Ambassador Programs Into a Real Growth Channel
Description: Affiliate marketing can be a strong growth lever for CPG brands when it’s approached with the right strategy. In this episode, I talk with David Abbey, co-founder of Endlss, about how brands can turn affiliate and ambassador programs into a real growth channel instead of treating them like one-off campaigns.We talk about what makes these programs work, how to find the right partners, and how to build a system that drives sales over time.If you’re looking for a place to start, we also included a link to Gett...