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Podcast: SportsEpreneur
Episode: What the NIL Gold Rush Got Wrong | Stephen Bienko of 42U
Description: When NIL took off, most of the attention went to deals, collectives, and monetization. Much less attention went to the person behind it all: the athlete, their identity, and whether they are actually being prepared for what comes next.
In this episode, Eric talks with Stephen Bienko, co-founder and CEO of 42U, about the gap between athlete value and athlete development. The conversation touches NIL, the transfer portal, brand equity, leadership in college athletics, financial literacy, and the life skills that still matter most.
What Stephen Bienko and Eric Discuss:
Stephen’s tr...