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Podcast: Accidental Gods
Episode: Pull from the heart, don't push from the head: Spreading Stories that Work with Matt Golding of Antidote
Description: How do we create stories powerful enough, moving enough, inspiring enough - and grounded enough - to shift the trajectory of our culture onto a totally new pathway? This week's guest, Matt Golding, has spent his entire professional life exploring what makes stories go viral, gaining awards, big contracts and a deep instinct for how to help people see the best in themselves in ways that can shape new narratives. Since the early days of the internet, Matt has been breaking rules and breaking new ground. He's a strategist, writer & filmmaker using story to excite pe...