Want to create an interactive transcript for this episode?
Podcast: The Employee Advocacy & Influence Podcast
Episode: How Hatch Got Engineers to Post on LinkedIn | Tolulope Aribisala-Tijani
Description: How do you convince a room full of engineers that they belong on social media? It’s a challenge many marketers face, but Tolulope Aribisala-Tijani has cracked the code at Hatch by focusing on how social media will help them achieve their goals.In this episode, Tolulope, Social Media Marketing Manager at Hatch, shares the blueprint for building an employee advocacy strategy within a global engineering firm. Tolulope provides a masterclass in launching a program from scratch, covering everything from the initial homework of tool selection to the rigorous IT security and legal due diligence required for a...