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Podcast: The Programmatic Digest
Episode: 194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader
Description: Sign up to our FREE workshop on March 31st: Optimization with AI for Programmatic Traders Site Lists + Geo Insights (DMA) — from Pivot Tables to Prompts In this episode of Programmatic Digest, Hélène Parker sits down with Assetou Kone, programmatic expert and consultant, for a real conversation about resilience in programmatic advertising and agency life. Assetou shares her journey into ad tech, from studying political science and mass communication to discovering programmatic during a digital marketing bootcamp. What started as a curiosity about digital media quickly became a career built on solving complex marketing problems across mult...