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Podcast: Clickstarter: Australian Digital Marketing Podcast
Episode: How do I do TikTok as a small, local business?
Description: I’m always split between two approaches when a small business asks me ahout TikTok. On one hand, we can’t ignore it. On the other, it’s not exactly the easiest place to expect a return on investment from.
TikTok isn’t new anymore. And it’s certainly not small. So while it’s not clear how small businesses can benefit from it, there are a few places to start:
1.   Hop on trends
2.   Tell a story
3.   Be authentic
Let’s dig in and explore all that a bit more.