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Podcast: Foodpreneur with Chelsea Ford
Episode: #156 Your Packaging Is Holding Your Brand Back: How To Manage a Pack Redesign
Description: Send us Fan MailYour product is good. Your packaging was too — once. But something's shifted.Maybe your range has grown and the system hasn't kept up. Maybe you're pitching to bigger retailers but your pack still has a farmer's market feel. Maybe sales have plateaued and you can't put your finger on why.In episode 155 of the Foodpreneur with Chelsea Ford podcast, I chat with Natalie Townsend, founder and creative director of Griffin Grace, a brand and packaging studio that works with founder-led CPG brands across food, beverage, beauty, and wellness....