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Podcast: Franchise Today
Episode: Scaling Trust Worldwide: Leadership Lessons from Ziebart CEO, Thomas A. Wolfe
Description: After nearly four decades in the automotive aftermarket industry, Thomas A. Wolfe understands what it takes to keep a legacy brand relevant. Now, President and CEO of Ziebart International, Wolfe’s journey began in 1986 working in the Ziebart mailroom and working in the warehouse while attending college — a humble start that ultimately evolved into leading one of the most recognized automotive service franchise brands in the world.In this episode, Wolfe shares how Ziebart reinvented itself through a pivotal “Change or Die” strategy, returning to its rust-protection roots while expanding into high-value premium services like ceramic coatings, paint pr...