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Podcast: Superlative
Episode: Lex Borrero on Disruption, Storytelling, and How Culture Shapes Watch Community
Description: Â On this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams is joined by entrepreneur and music industry executive Lex Borrero for a wide ranging conversation about culture, storytelling, and the evolving world of watch collecting. Drawing from his experience building artists and shaping cultural moments in the music industry, Lex explains how similar storytelling principles apply to luxury watches and why brands that connect emotionally with audiences often stand out the most. Â Their discussion explores the collector journey, the growing importance of community in the watch world, and why independent brands are re...