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Podcast: Pipeline Visionaries
Episode: Predictions for the Future from the Godfather of Marketing Automation, Adam Blitzer, EVP at Salesforce
Description: This episode features an interview with Adam Blitzer, Executive Vice President and General Manager of Digital at Salesforce. Adam is truly one of the godfathers of marketing automation and B2B demand generation, having founded and sold Pardot, one of the most important marketing automation platforms ever created for CMOs and demand gen leaders. Adam currently oversees the multi-billion-dollar marketing division at Salesforce, using the products he created to meet internal demand gen goals.On this episode, Adam discusses the evolution of demand gen, how the tools and technologies for marketing automation have changed, why the fundamental...