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Podcast: Startup To Scale
Episode: 17. Creating a Standout DTC Brand with Chris Jane of Proper Good
Description: When Chris moved on from his first CPG startup, he took everything he learned and leveraged it to launch Proper Good, 90sec meals for busy people. He created a digital-first brand, leveraged manufacturing partners to test and launch new products every 6 weeks, and infused the brand with a ton of personality. Chris shares the details of how he launched and leveraged Shark Tank to build his community.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us...