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Podcast: Eating at a Meeting
Episode: Taste of Place: How to Use Event F&B to Celebrate Local Culture
Description: What if your event menu was the most powerful branding tool your destination has? In this episode, Tracy is joined by Erik Wolf, Founder and Executive Director of the World Food Travel Association and the pioneer behind the global "Taste of Place" movement. We talk about why food and beverage should no longer be treated as a banquet line item—but as the way destinations, hotels, and convention centers express identity, protect culture, and drive measurable economic impact. Erik shares insights from the 2026 Taste of Place Report and explains how culinary heritage, terroir, et...