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Podcast: Screw It Just DO It with Alex Chisnall
Episode: How Piemonte Drinks Founders Nearly Lost Everything
Description: They didn’t grow up in the drinks industry. They didn’t have investors lined up. They had £12,000, two corporate jobs, and a spicy margarita made on a balcony during lockdown.In this episode of Screw It Just DO It, I sit down with Alice Parmiter and Wynter Karo, co-founders of Pimentae, to unpack how they turned a tequila knowledge gap into one of the UK’s fastest-growing tequila cocktail brands.From discovering real tequila culture in Mexico to spotting a gap in UK supermarkets, they bootstrapped their first 1,400 bottles, hand-delivered influencer hampers, and then put £20...