Want to create an interactive transcript for this episode?
Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #117: Dave’s Hot Chicken CMO Brandon Rhoten | The Science Behind Viral Marketing
Description:
Big marketing moments rarely happen by accident.
This week on Soul & Science, Jason Harris sits down with Brandon Rhoten, Chief Marketing Officer at Dave’s Hot Chicken, to discuss the discipline behind breakthrough marketing. Known for shaping the iconic digital voice of Wendy’s and leading brand turnarounds at Papa John’s and Potbelly, Brandon shares how he blends creativity with rigorous analysis to drive real business results.
In their conversation, Brandon shares how Dave’s Hot Chicken built a cult following by letting its fans define the brand — not by chasing trends. He also explains w...