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Podcast: Music Ally Focus
Episode: The Open Innovation CMO: Sacem Lab, New Tech, and Creator Tools – with Julien Lefebvre, Head of Innovation and SACEM Lab
Description: Ep. 178: Collective management is no longer just about collecting royalties; it's about innovating infrastructure and offering direct services. So we're joined by Julien Lefebvre, the Head of Innovation and Sacem Lab, to talk about the Lab project, its startup partnerships, and the strategic decision to open up certain proprietary technologies (including blockchain applications) to all creators, redefining the role of a CMO as a global tech enabler.He discusses: balancing Sacem's priorities with the current volatile music ecosystem; the Musicstart service, where anyone –Sacem members or not – can use their tool to secure permanent "proof of creation" of t...