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Podcast: No Vacancy Live!
Episode: 1024: Hilton + Graduate: How the Brand Scales Without Losing Personality
Description: Graduate has lived inside Hilton for a year and a half now, and the brand is growing without losing the personality that made it work in the first place. For #NoVacancyNews, I talked with Parker Henderson, the brand head for Graduate, at the Hunter Conference about what Hilton distribution changes, what owners should know, and how Graduate makes development easier with plug-and-play F&B concepts. 🏨 Parker says the 35 Graduate hotels thrive inside Hilton while keeping the brand's "unapologetically unique" DNA 🎓 He calls out Hilton Honors demand, especially on redemption stays during football weekends and gradua...