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Podcast: How She Does It
Episode: Veronica Swanson Beard: 15+ Years of Leading A Fashion Favorite
Description: Veronica Swanson Beard’s life changed when she met her future business partner, Veronica Miele Beard, and her future husband, Jamie Beard, on the same evening. The two Veronicas, who became sisters-in-law, share a love of fashion. They explored a number of possible business ventures together (including, at one point, maternity wear) before landing on their game-changing women’s dickey jacket.
Since they introduced their signature piece in a market set up in Veronica Swanson Beard's apartment in 2010, the company has exploded. They now offer a complete “uniform” for women: dresses, pants, shoes, swimwear, jewelry, and more. The two Ve...