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Podcast: IEN Radio
Episode: LISTEN: Major European Tissue Paper Maker Continues U.S. Expansion
Description: Sofidel is one of the largest manufacturers of paper products in the world, but it’s primarily known in Europe, specifically in Italy, where the company is based. However, the toilet tissue and paper towel producer is making major moves in the U.S., where market leaders like Kimberly-Clark, Procter & Gamble, and Georgia-Pacific dominate.Last October, Sofidel announced plans for a major U.S. expansion to meet growing demand, particularly in the south. The company knew it was going to expand capacity at one of its 14 production sites in the U.S.— it just didn't know which one...