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Podcast: Road 2 Retail
Episode: EPISODE # 148 Todd Johnson- VP of sales at Doctor's Best and Viactiv
Description: Episode #148. On today's show the Road 2 Retail welcomes Todd Johnson - the VP of Sales at Doctor's Best & Viactiv brands. We had a deep discussion about the importance of properly setting and managing pricing for an emerging CPG brand. Details on how to follow the show are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Episode Link-https://youtu.be/fGmVgICYM4EAmong the topics covered today include: - Todd's explanation of 'price pack architecture'- The need for a brand to know where they 'fit' within a retailer's category- When negotiating price with a retailer...