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Podcast: Belk on Business
Episode: Enhancing Brand Awareness - Episode 123
Description: Enhancing Brand Awareness Â
1) Focus your efforts on your niche’ – have you identified your audience?  Do you know your audience?Â
2) Social media content should be short and relevant to your audience whether written content, videos or infographicsÂ
3) Use blogs and newsletters to provide longer form content to get into the details of what you’ve learned that can help your audienceÂ
4) Write articles for industry publicationsÂ
5) Manage your online reputation.  Ask for reviews.  If you produce content, people will criticize you and even troll you.  Don’t respond.  Allow for those you receive...