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Podcast: SOS Small Business Success for Salons & Spas Owners
Episode: SOS-You're Not Selling Services. You're Selling the Voyage.
Description: âMost salon owners think theyâre in the service business⌠but youâre not. Youâre in the experience business. PEOPLE to PEOPLE, and right now, most of you are letting your clients drift instead of leading the journey.ââYouâre Not Selling Services⌠Youâre Selling the VoyageâWhat if your business isnât a service⌠but a voyage?In this episode, I break down the Experience Economy and how todayâs clients are no longer buying what you doâtheyâre buying how you make them feel.Whether youâre behind the chair or at the helm...