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Podcast: Badass Basic Bitch
Episode: Hype Yourself with PR Expert Lucy Werner
Description: Lucy Werner is the founder of The Wern, a PR, brand strategy, and graphic design consultancy based in London. Lucy specializes in creating affordable DIY packages for small business owners. Lucy’s no run-of-the-mill PR pro. She’s such an expert in her field, she wrote the book on it—literally. Her two books, Brand Yourself and Hype Yourself have helped to educate thousands with no-nonsense insider tips and strategies aimed at empowering small businesses. Lucy also has taught hundreds of entrepreneurs through workshops and talks for Cass Business School, Courier magazine, Hatch Enterprise, UAL & UCL. List...