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Podcast: Taste Radio
Episode: Core Values Create Category Leaders. Just Ask Vive Organic.
Description: Raise your hand if you bought a wellness/functional juice shot in the last 18 months. We're guessing more than a few hands went up, and it's not surprising. Demand for the products, often formulated with immunity-boosting ingredients such as turmeric, ginger and elderberry, surged during the pandemic. As a result, the category, which was once composed of a handful of brands sold at natural grocers, has attracted a growing number of upstart and established companies to the space. Mainstream retailers have also taken note and many have incorporated juice shots into their cooler sets. Despite booming demand...