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Podcast: No Vacancy Live!
Episode: 1025: Aftershock to Farm-to-Fork: Sacramento's Tourism Growth Playbook
Description: Sacramento doesn't have a Golden Gate Bridge. So they built demand with experiences—and then proved it with room nights. For #NoVacancyNews, I talked with Mike Testa (President & CEO, Visit Sacramento) about how Sacramento positioned itself around farm-to-fork and then stacked events that drive real overnight stays from different customer groups. 🍽️ Mike explains why "farm-to-fork" fits Sacramento: food on your plate often gets harvested that morning 📅 He points people to Sacramento 365 as the event hub that supports the brand with a steady calendar 🎸 He breaks down Aftershock: it grew from a one-day event (11,000) to four days...