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Podcast: Sweathead, A Strategy Podcast
Episode: Doing Strategy For Good...Social Good - Penny Norman, Senior Strategist
Description: In this episode of Sweathead, Penny Norman talks about her journey from working in account planning and startup strategy to focusing her strategy work in the niche of social good. She discusses how strategy can encourage individual behavioral change as well as government policy change. And Penny shares examples of her contributions to social impact campaigns in mental health, substance abuse, vaccine hesitancy, and child care.
Penny has worked in London (Publicis, AMV BBDO) and Vancouver (DARE, Pound & Grain), and is now a Senior Strategist at Rescue Agency, a social impact agency focused on health behavior change...