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Podcast: The Brand Marketing Show
Episode: How Smart eCommerce Brands MarketDifferently When Times Are Tough
Description: If your eCommerce marketing used to work brilliantly and lately it's feeling like you're pushing harder for smaller returns — you're not imagining it. The landscape has genuinely changed. And the instinctive responses most brand owners reach for when results decline are almost always the ones that make things worse.  In this episode, Catherine Langman unpacks what's actually happening — and what smart eCommerce brands do differently when times get tough.  In this episode you'll hear: Why declining ROAS is almost never a creative problem — and where the real issue usually lives