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Podcast: EARN THE RIGHT with Trevor Young
Episode: 212: How owned media can lead to editorial exposure (Content Marketing for PR audiobook chapter)
Description: This podcast episode is dedicated to a full chapter of Trevor Young's book - Content Marketing for PR: How to build brand visibility, influence and trust in today's social age
The chapter in question focuses on how owned media can lead to editorial exposure.
If you're wanting to leverage the media to build your profile and reputation, this episode will be of interest.
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