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Podcast: The Commercial Real Estate Investor Podcast
Episode: 90% of Her Warehouse Deals Come from Social Media (Not Cold Calling)
Description: Key Takeaways: Social media is a massive, underused lever for CRE brokersMost commercial brokers still aren’t fully leveraging platforms like TikTok, Instagram, YouTube, and LinkedIn, especially in specific local/asset niches (e.g., Denver industrial).The ones who do show up consistently online are capturing outsized attention and deal flow.Content > cold calls for scalable lead generationAviva went from door-knocking and cold calling to getting 90–95% of her deal flow from social media [0:21:01–0:22:48].A video keeps working for you for years (e.g., Tyler’s 6‑year‑old Y...