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Podcast: The Glossy Podcast
Episode: Bonobos CEO Micky Onvural: ‘October 1 was the beginning of holiday’
Description: As the CEO of digitally native menswear brand Bonobos, Micky Onvural has experienced both extreme challenges and lucky breaks in getting the brand through 2020. “We've always been predominantly e-commerce, so we didn't have the same catch-up game to play as other retailers did,” she said on the Glossy Podcast. “The biggest catch-up game we had to play was on the product side -- because we were ‘wear-to-work,’ but now we want to be ‘wear-everywhere.’”To swiftly transition the product, among other untimely elements of the business, the Bonobos team kicked its operations into high gear. As Onvural sees i...