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Podcast: New Books in Business, Management, and Marketing
Episode: Zheng Liu, "Cultural Mavericks: The Business and Politics of Independent Bookselling in China" (Columbia UP, 2026)
Description: In recent decades, self-proclaimed “independent bookstores” have arisen across China. In the West, such retailers represent an alternative to corporations and chains. In China, by contrast, they differentiate themselves from not only the state-owned Xinhua Bookstore but also other privately owned shops through an emphasis on intellectual independence and the free exchange of ideas.
Cultural Mavericks: The Business and Politics of Independent Bookselling in China (Columbia UP, 2026) by Dr. Zheng Liu takes readers inside the world of independent bookselling in China, showing how a wide range of figures navigate the challenges of book retailing in the digital age a...