Want to create an interactive transcript for this episode?
Podcast: This is VANCOLOUR
Episode: Are big grocers scamming the âBuy Canadianâ movement?
Description: Canadians want to support local but are they being misled? The Canadian Food Inspection Agency has fined Loblaw grocery stores for âmaplewashingâ twice in 2026, raising questions about misleading âProduct of Canadaâ labels. This is VANCOLOUR host Mo Amir speaks with marketing communications expert Bob Stamnes (PS&Co.) about the gap between Canadiansâ desire to buy local and the reality of higher prices, how companies capitalize on that tension, and where the line is between branding and deception. Recorded: March 23, 2026 Â