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Podcast: We Are For Good Podcast - The Podcast for Nonprofits
Episode: 199. Community Week: Personalization, Segmentation, and the Transformational Power of Gratitude - Aimee Furrie
Description: Ya'll. University of Wisconsin Foundation & Alumni Association has a STORY! 🎧Tune in and hear what happened when its students sent more than 32,000 personalized videos to alums during the pandemic. [insert jaw drop] 🤯🥰👏!!! Hear this incredible story from Aimee who describes herself as a "philanthropy enthusiast committed to radically personalizing the donor experience." Come meet this rising star in the donor relations world🤩Episode HighlightsAimee’s story and journey to where she is today (2:55)Amy’s role as a donor relations professional (10:00)Examples of projects that Amy’s team has done to make every donor feel like a maj...