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Podcast: The Cyber Ranch Podcast
Episode: The CMO‘s Perspective w/ Nathan Burke and Julie O‘Brien
Description: CISOs complain on social media about bad marketing – when they are targeted inappropriately, or with messages that don’t resonate, or with messages that outright lie. This week Allan Alford decides to hear from the other side, and invites his two favorite CMOs to the show. Julie O’Brien, CMO at AttackIQ, and Nathan Burke, CMO at Axonious, sit down with Allan to send a message to cyber security professionals about the vital role marketing plays in the industry, what is good marketing and bad marking, and how marketing affects all of our careers more than we know. Hear differ...