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Podcast: Making a Scene Presents
Episode: Predictive Touring: Using AI to Decide Where You Should Play Before You Book the Show
Description: Making a Scene Presents - Predictive Touring: Using AI to Decide Where You Should Play Before You Book the Show
There used to be a standard indie-touring ritual. You stared at a map, circled cities you had heard were “good markets,” texted a few friends, checked which clubs had an open Thursday, and called it strategy. Then came the long drive, the half-full room, the weak merch table, the gas bill, the post-show talk where everyone said, “It was still good exposure,” which is music-business language for “the math did not work.”
That old way is not brave...