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Podcast: Optimal Work Daily - Career, Productivity and Entrepreneurship
Episode: Want to Design User Behavior? Pass the Regret Test First by Nir Eyal of Nir and Far On Ethical Behavior Design
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Episode 2006:
Nir Eyal explores the ethical responsibility that comes with designing products capable of shaping human behavior. He introduces the “regret test,” a simple standard asking whether users would still choose an action if they fully understood how a product influences them. The idea challenges creators to build persuasive technology that improves lives rather than manipulates people into choices they later regret.
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