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Podcast: The Digital Deep Dive With Aaron Conant
Episode: Getting Social Media KPI's Right With Jessyca Dewey
Description: Jessyca Dewey is the Founder of The Y Collective, a social-first digital marketing agency focused on CPG brands. With 16-plus years of experience in content and digital marketing, she has worked with brands like L'Oréal, Hasbro, and Califia Farms. Jessyca specializes in aligning social strategy with business goals, helping brands move beyond vanity metrics to drive meaningful engagement and real-world impact, especially in retail. In this episode… Most brands still measure social media success using metrics that are easy to track but not always meaningful. Follower counts, impressions, and ROAS often dominate reports, regardless of...