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Podcast: Making a Scene Presents
Episode: Creating a Touring Syndicate for Increased Leverage
Description: Making a Scene Presents - Creating a Touring Syndicate for Increased Leverage
For years, indie artists have been told the same tired story about touring in America. Build your streaming numbers. Pray for algorithm luck. Hope a promoter notices. Spend money on ads. Guess which city might work. Book the run. Drive the miles. Cross your fingers. Lose money in three towns, break even in two, and call the whole thing “building.” That story has made a lot of middlemen comfortable. It has not made a lot of artists stable.
The next version of touring is g...