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Podcast: Everything is the Best
Episode: In Bed with Ariel Kaye, Founder of Parachute Home
Description: Ariel Kaye grew up in Santa Monica, CA, and moved to NY to attend college. After ten years of work experience, Ariel was itching for something more. One day while shopping for sheets, she realized she was surrounded by the same plastic packaging and a bunch of unidentifiable brands, most of which had sheets covered with synthetics and chemicals. So came the “ah ha” moment; most people knew where they bought their sheets but not the brand - there was no brand/customer connection. As someone who had spent her career building that connection in her years in advertising, Ariel...