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Podcast: Future Commerce
Episode: Shoptalk Spring Recap: STRATA, Snoop Dogg, & the Simulacra
Description: Recording LIVE from the show floor of Shoptalk Spring 2026, the Future Commerce team brings our hottest takes and deepest insights from this year’s event. PLUS: We celebrated the launch of our newest zine, STRATA Vol. 001, with over 150 of our favorite people (including Snoop Dogg?). Get your copy at futurecommerce.com/strata.
Our Week In the STRATAsphere
Key takeaways:
AI was the headline theme, but the humanity angle landed harder with attendees.
In-booth content creation has become the industry standard; Future Commerce pioneered it in 2017.
FedEx's Jason Brenner reframed logistics as a brand trust mom...