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Podcast: EUVC
Episode: E715 | Cathy White, CEW Communications on Why Comms is now infrastructure in European tech
Description: Comms isn’t PR anymore. It’s becoming infrastructure and most founders haven’t caught up.In this episode, Cathy White (Founder, CEW Communications) joins our co-founder David Cruz e Silva to break down how the media landscape is changing—and what founders are still getting wrong.From the collapse of traditional gatekeepers to the rise of creators, newsletters, and AI-driven discovery, credibility today is no longer built through one big headline. It’s earned through consistent visibility, clear storytelling, and strong founder presence.They also unpack a key gap in European tech: we’re grea...