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Podcast: James Schramko Podcast
Episode: Your Funnel Isn't the Problem
Description: 00:18 - Most founders struggle to explain what they sell in a single, clear sentence.00:32 - They assume the problem is the funnel, the copy, or the traffic source.00:43 - If you cannot explain the offer on a napkin, it is not ready.00:50 - Clarity always comes before complexity.01:11 - Funnels are delivery systems, not problem solvers.01:19 - When the offer was simplified, people bought without persuasion.