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Podcast: James Schramko Podcast
Episode: 1154 - I Cut His Webinar by 86% and Sales Went Up
Description: 01:20 - A long webinar drains attention long before you make your offer.02:19 - Short, clear presentations move buyers through the decision process quickly. 02:45 - Adding more teaching creates confusion and gives people reasons to delay their decision.03:36 - Condensing the material forces clarity and highlights only the pieces that drive action.04:37 - Founders often get attached to their content because they’ve invested so much in creating it.05:35 - When owners finally see where people drop off, the simplicity is surprising.06:54 - People think length equals value, but...