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Podcast: James Schramko Podcast
Episode: 1143 - The Hidden Email Metric That's Killing Your Revenue (And How My Client Fixed It)
Description: 00:31 - Email performance numbers and email campaign metrics can look great on the surface, but bots distort reality and hide email delivery issues.01:21 - Adding an invisible link in your emails is a simple way to troubleshoot email delivery issues and see how much “engagement” is fake.
01:39 - Without proper email authentication like SPF, DKIM, and DMARC, email deliverability optimization fails and your emails may never reach real people.02:02 - To truly improve email deliverability, remember that real engagement comes from replies and conversations, not empty clicks.02:28 - It’s not enough to track de...