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Podcast: James Schramko Podcast
Episode: 1108 - Why Your Brand’s Biggest SEO Battle is Happening Outside of Google
Description: 01:23 - Today’s search behavior spans multiple platforms, including AI-generated search results and social media. Ask AI something, and you’ll see results from across the web, not just websites.03:09 - With half of all Google searches being branded, a strong personal brand is key. Businesses investing in multi-platform marketing are seeing better visibility and engagement.04:40 - Personal recommendations and discussions play a major role in AI and search engines ranking businesses.06:15 - Google still drives traffic, but AI-generated search results are reshaping digital marketing. AI tools analyze mentions across multiple platforms, making SEO...