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Podcast: James Schramko Podcast
Episode: Mastering Multi-Platform Advertising: When & How to Diversify Your Ads
Description: 01:27 - Mastering multi-platform advertising begins with knowing where to start.02:04 - You can avoid some mistakes from the get-go05:07 - Search can be an important tool to begin with.06:53 - Strategic selection of the best advertising platform requires expert guidance.08:07 - How do you know when to add a new channel to your paid ad strategy?08:59 - You can diversify if you want, but should you?13:00 - Sometimes location plays an important role in the game.14:03 - Diversifying doesn’t mean you’ll get consistent resu...