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Podcast: James Schramko Podcast
Episode: 1026 - What are the Elements of a Great Video Ad?
Description: 01:20 - Video is big, for a number of reasons…07:27 - What kind of equipment is needed to create video ads?11:02 - How polished your video should be comes down a lot to audience expectation.13:13 - Visual perfection doesn’t count as much as authenticity.19:00 - Where you shoot your videos makes a difference.21:39 - How does good native YT video differ from a social media video ad?25:42 - Should you amplify the stuff that naturally performs?27:37 - Background stock footage does have a place.32...