Want to create an interactive transcript for this episode?
Podcast: James Schramko Podcast
Episode: 1003 - Beyond Keywords: The Critical Role of Branded Search in Boosting Your SEO
Description: 01:40 - Unpacking the topic - what is brand SEO?04:13 - Call it holistic, call it layered - this is Gert’s typical approach to SEO.05:24 - Google is like a child, and we have to teach it things.07:02 - So what does success look like with a branded campaign?09:00 - What is all that info Google gives us on the right side panel?11:16 - Google likes branding consistency - if it’s not consistent, that’s an issue.13:15 - This is how social media affects things.15:0...