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Podcast: CEO Sales Strategies
Episode: 25% Of Lost Deals Didn’t Need To Happen
Description: When sales managers are not coaching deals well, weak opportunities stay alive too long, forecasts get softer, and operating pressure rises for the wrong reasons. Revenue can still go up for a while, but margin quality, cash timing, and predictability start to break underneath it. That is how CEOs end up working harder, seeing more activity, and still wondering why the money is not in the bank.
This matters because the gains here are not cosmetic. In the discussion, better deal coaching is tied to a 5% increase in win rate, a 15% shorter sales cycle, and a 25% reduction...